The international leader in non-price distribution relies on beaconsmind solutions
- Start of cooperation with BFL Group in the United Arab Emirates
- Deployment planned in the other country markets of the BFL group in Middle East and Europe
- Unique and individualized customer interaction opportunities through innovative beaconsmind technology
ZURICH , June 23, 2022 /PRNewswire/ — beaconsmind AG (ISIN: CH0451123589) (Ticker: MLBMD), a leading location-based marketing (LBM) and analytics SaaS provider, has engaged BFL Group as a new customer. The company, whose head office is located in the United Arab Emirates (UAE), is one of the world’s leading discount retailers in the fashion, gaming and homeware industries. Under the BFL Group umbrella are brands such as “Brands For Less”, “Toys For Less”, “Homes For Less” and “Mumuso”. In addition, BFL Group is Tchibo’s exclusive premium partner in the MENA region. beaconsmind’s location-based marketing and analytics solution will initially be used in multiple stores across the United Arab Emirates. In the near future, the use of beaconsmind solutions will be extended to the physical stores of the BFL Group in the company’s other national markets. In total, the BFL Group and its brands have approximately 80 stores in the UAE, Lebanon, Oman, Qatar, Kuwait and Malta.
The cooperation with the BFL group originated from beaconsmind’s partnership with the Seed group, a company of The Private Office of Sheikh Saeed Bin Ahmed Al Maktoummember of the ruling family of dubai. beaconsmind gains direct access to Royal Family businesses and business contacts through this partnership and can thus further promote its growth in the region.
beaconsmind supports the BFL group in linking its physical retail offerings with those of online retail. With the beaconsmind solution, the BFL Group can increase cross-selling and offer customers tailored offers through new interaction and communication channels. The personalization of offers strengthens customer loyalty and improves the customer experience. Companies can also react to customer wishes, anticipate market trends and respond to them with suitable offers.
Ayman BeydounChief Operating Officer of BFL Group: “Technology has always shaped the retail industry and at BFL Group we are open to new technologies to serve our business and our customers. With beaconsmind’s solution, we are committed to opening a new channel marketing within our omnichannel mix, to better reach our app users and improve their shopping experience.We believe in the customer-first strategy and with a local and targeted customer approach, we are able to offer even more benefits and shopping excitement to our customers in our stores based on their preferences.”
Max WeilandManaging Director of beaconsmind: “Just a few weeks after strengthening our sales team by Middle East and India among other things, we can already report a new significant customer success. The BFL Group is already one of the world leaders in non-price distribution and continues to develop. We are very happy to be able to support them and give them dynamic growth impulses with our solutions.”
Founded in 2015 in Swiss, beaconsmind AG is a pioneer in the field of location-based marketing (LBM) software for retail chains. By equipping stores with Bluetooth beacons that precisely locate and identify customers, and by integrating its software suite, beaconsmind opens up a whole new channel for merchants to interact with their customers. With its solution, retailers can converge digital and physical purchases and bridge each other’s convenience gaps. The company’s shares (ISIN: CH0451123589 – Ticker: MLBMD) are listed on the Frankfurt Stock Exchange with XETRA and on Euronext in Paris.
For more information, please visit www.beaconsmind.com
Contact the company
Max Weiland, Founder and CEO
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Axel Mühlhaus/Doron Kaufmann
SOURCE beaconsmind AG; BFL Group